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Advanced Digital Marketing Techniques to Grow your Small Business Effectively

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Advanced Digital Marketing Techniques to Grow your Small Business Effectively

Do you know, about twenty percent of small business startups fail to survive in the first year? About half give up on their dream within five years. Only 33% survive after 10 years. Not a small number!

Want to know why 67% of small businesses fail within the first 10 years?

There are many reasons you might find, but the main reason is the lack of digital marketing. Yes, you heard me right.

If you still believe in traditional forms of advertising, in short, hang signs on the side of the road, then this article is a must-have for you.

The best part?

I'm going to show you step-by-step how you can use digital marketing as an advanced weapon to grow your small business like a pro.

Bouncing off the wall? Let's get straight to the point.

The Ultimate Cheat Sheet on Digital Marketing to Grow Your Small Business

1: Create Valuable Blogs that Convert

Picture Credit: https://blog.hubspot.com/

Once you decide to grow your small business using digital marketing, the first and foremost step is to create content that provides value to your customers.

One might ask:

How to create valuable content that converts?

Look, to offer something out of the box, you must develop helpful content without promoting yourself 24/7.

Follow forums related to your niche, optimize your content with target keywords, and deliver it in a simple yet effective tone.

In short :

From web copy to blog posts and ads, it's the high-quality content that makes you smart to stay one step ahead of your competitors.

2: Invest Your Time in Search Engine Optimization

I know, being a small business owner, you might be thinking about generating leads and sales, social media marketing, and personal branding, but don't IGNORE search engine optimization SEO. I repeat, don't!

Since 28.5% of people read the first Google search result. And only professional SEO experts can help you to crack Google's top 10 results.

Picture Credit: https://www.searchenginejournal.com/

Besides, you can go the extra mile to create unique and worth-reading content, but it's only a strong SEO strategy that can help you to showcase your content on Google's first page.

What's the bottom line?

Try to create quality backlinks, work on your on-page SEO, and pay close attention to the Google algorithm to know the real trick. Once you become successful in creating quality content with a few basic SEO principles, no one can stop you from converting your readers into customers.

3: Be Active on Social Media

Let's talk about a key marketing tool— social media. No matter what your target audience is, on which niche you're working, what matters is to keep social media marketing on top of your list.

Why I'm saying that?

Recent studies reveal that almost 70 percent of U.S citizens hold one social media account. Plus, 52% of online adults use two or more.

What's the conclusion?

The above facts show that you can easily advertise your business on social media as most of your targeted audience probably active there.

If you're having some difficulties managing your business on all social media platforms, I would recommend focusing on Facebook, the world's most widely used social media platform with over 2.8 billion monthly active users.

Picture credit: https://www.webfx.com/

4: Use Strong Call to Action to Create Urgency

Picture credit: https://adespresso.com/

Let's face it; you can't SELL your product if you DON'T create hype! Digital marketing is all about hooking readers right off the bat and pushing them to close the deal.

That's where call-to-action comes into the picture.

It helps you to give clear instructions to your audience in order to close the SEAL. It could be comprised of two simple words, “Shop Now,” or you could write creatively," Shop Now to Save $27 Right Now."

Pro Tip?

Keep the following points in your mind while writing CTA to create a clear and convertible call-to-action.

  • Start with a strong command verb to create hype.
  • Leave a reason why they should buy from you.
  • Know your targeted audience and their devices'
  • Provide Something out of the box
  • Use number if possible.

Now It’s Your Turn

I went the extra mile to teach you how to use digital marketing to grow your small business in 2021.

Now I want to hear from you: Which method did you like the most?

Are you going to create "Valuable Content"? Or work on creating an effective CTA.

Let me know by sharing your thoughts in the comment section right now.